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At (BE), we believe everyone should have access to skincare solutions that are specifically tailored to their unique needs. Started by a licensed Esthetician, BE’s goal is to provide resources, as well as guidance, for those of us with melanated skin—skin that sometimes requires specialized attention and care due to its unique characteristics.

Our platform is designed to connect you with licensed Estheticians who have experience working with diverse skin tones so you can receive the support you need to achieve skin, even more beautiful, healthy and glowing.

Additionally, our directory is also made up of Estheticians who are experts in: waxing, sugaring, brows, lashes and other professional beauty services.

You can search our directory of licensed Estheticians here:

At BE, we know that beauty is more than skin deep, and because of this, we are passionately committed to promoting self-love and self-care among our community and encouraging individuals to prioritize their physical and emotional well-being, and one such way, we believe, is through professional skin care and beauty services.

Whether you’re dealing with acne, hyperpigmentation, or other skin concerns, or are just looking for basic beauty services, we’re here to provide you with the resources you need for your skin’s health and wellness.

BE Healthy

BE Beautiful

BE Glowing

BE Skin Confident

BE Supported

How Does BE Work?

For Skin Care Lovers

You can search for Estheticians, near you, by entering your city or zip code, or searching by beauty service here.

For Licensed Estheticians

To add your business listing to BE, you must be a licensed Esthetician, authorized by your state.

Please contact us with your name and esthetics license number to be fully approved and listed on the site.

National Black Estheticians’ Week

We created and started National Black Estheticians’ Week (NBEW) via, SpaSho, our parent company, in 2020. NBEW is an annual event that takes place during Black History Month, in February, where we recognize and celebrate licensed Black Estheticians, their expertise and contributions to the skincare community. Learn more about NBEW at